YOUR LUTHIER SHOWCASE
DOES THIS SOUND FAMILIAR?
Are you looking for someone to showcase your work at a world class level? Someone who understands the international guitar making scene and its history, and can contextualise your work within it?
Maybe you're looking to get your instruments into the hands of an award-winning musician who can speak eloquently about each guitar and highlight the unique strengths, nuances and beauty of your work?
You might be looking to get some mentoring or feedback on your work from a player's point of view too - looking at the sonics, ergonomics and aesthetics of the guitars to the moment your client opens the case.
Are you looking for someone who can make your guitars look and sound as good as possible while sharing the story of you and and your work with enthusiasm to an appreciative audience?
That's not too much to ask for is it?
TESTIMONIALS
“As a luthier, I sought out Michael Watts to help capture the unique story, sonic palette, and beauty of my latest guitar. My goal was to share this creation with both my past and future clientele, while also reaching Michael’s expansive and respected following. Working with Michael was a key decision for me because of his reputation within the high-end luthier community and beyond. From the very first conversation to the completion of the video, Michael has been an absolute pleasure to work with. His ability to bring the most out of a guitar—through his choice of music, playing style, and his overall approach to the project—is exceptional. He has a true gift for showcasing a guitar’s sonic qualities with remarkable precision, and the resulting video has far exceeded my expectations. The quality of Michael's photography and video production is some of the finest I’ve seen. His attention to detail and the way he highlights the guitar’s aesthetics are unmatched. Beyond his technical skills, Michael brought fresh ideas and a creative vision to the table that I truly appreciated. His rates reflect the outstanding service he provides, and I can confidently say that working with him has been an incredible experience. I highly recommend him to any luthier looking to showcase their work through high-quality video and photography, and I will certainly continue to collaborate with him in the future.”
“Michael Watts has contributed untold value to our business and creative endeavours and selflessly been there at every turn with expert advice, inspiring ideas and rock solid dependability. His talent as a musician and depth of knowledge on all things guitar related has made him a completely indispensable ally in the trenches of building a business and reputation as luthiers and artists. After ten years of co-inspiration Michael has become a dear friend and confidant. Testament to his unfailing commitment to being a good person as much as to his art. ”
“I recently had the pleasure of hosting Michael Watts at my workshop, and I can't praise him highly enough. Not only is he an incredibly talented musician who brought out the best in my guitars, but he's also a true professional with a keen eye for detail and a passion for storytelling. Michael's video and audio recordings beautifully captured the nuances and unique character of each instrument. His ability to showcase the subtle details of my craftsmanship, combined with his warm and engaging personality, truly made my guitars shine. Beyond his musical and technical skills, Michael is a joy to work with. He's communicative, reliable, and brings a positive energy to every project. I was thoroughly impressed with his professionalism, creativity, and dedication to delivering exceptional results. If you're looking for a skilled musician, videographer, and storyteller to showcase your instruments, look no further than Michael Watts. He's simply the best! ”
“'For more than a decade I have had the joy of Michael Watts’s unbiased guidance and belief in my work. As a builder who simply loves working with wood, the promotion of the work I do does not come first or naturally. Michael has been a huge part of sharing the work I make out to the people that also care. Whether through videos about making, chatting about what’s happening in the workshop or sharing photos and projects, a more supportive ambassador you will not find. Michael has been, and continues to be, an instrumental part of Taran Guitars and everything that it holds for the future.'”
“We have been working with Michael for years and hope many more to come! I can rely on Michael to beautifully demonstrate and record our instruments to the highest level. This is extremely valuable to my business, because it helps potential customers evaluate a range of our instruments intimately, keeping a key variable constant. Many customers who I’m not able to meet in person tell me they’ve found these demos and videos extremely helpful. Having access to an artist of this talent, reliability and friendliness is a real asset! Michael is a steadfast presence and a valuable communicator within our niche industry. He has great reach and has created an online audience that perfectly meets my target customer too.”
INSTRUMENT SHOWCASE
